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reels

Google can now crawl Instagram posts. What does that mean for brands?
instagram reels social content walled gardens

Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.

Meta injects AI into Reels ads and creator pairings
ai generative ai meta reels By Brandon Doerrer

At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.

Reel in your audience: Optimising short-form video marketing for Ramadan 2024
meta ramadan reels By Staff Writer

With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.

The straight skinny on Reels: How hyped should advertisers get?
advertising instagram meta reels By Bryan Karas

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…

Gary Vaynerchuk: Facebook Reels is 'most underused medium for reach
instagram reels By Shauna Lewis

The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.

Behind the scenes of BBDO’s creative sprint with Meta’s Reels
BBDO meta reels By Brandon Doerrer

EXCLUSIVE: CEO Andrew Robertson shares what it looks like when 24 agencies around the world compete to create the best Reels campaign.

Meta launches ad measurement tools for Facebook and Instagram's Reels
ias instagram measurement meta reels By Staff Reporters

Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.

Meta halts Reels bonuses for creators
instagram meta reels By Brandon Doerrer

The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.

Reels for agencies: Supercharge your client campaigns with shortform video
meta reels By Staff Writer

Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.

Reels, Shorts and TikTok: How do advertisers divide spend?
instagram reels tiktok youtube By Jessica Heygate

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

Struggling to monetise on Reels, creators look to Shorts and TikTok
creators influencers reels tiktok By Brandon Doerrer

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

Meta asks investors to be ‘patient’ as profit plummets and revenue declines
earnings instagram mark zuckerberg meta reels By Jessica Heygate

Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

Meta to slow pace of long-term investments amid turbulent Q1
earnings instagram mark zuckerberg meta reels By Jessica Heygate

Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.

Instagram adds updates to branded content capabilities
instagram reels By Campaign India Team

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'