For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
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WhatsApp officially introduces ads in updates tab
media buying
meta
social media advertising
whatsapp
3 challenges brands face in building a presence on WhatsApp
whatsapp
Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg
advertising
business messaging
facebook
instagram
mark zuckerberg
meta
whatsapp
The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
Chat-based payments are here: Game-changer or privacy nightmare?
meta
sounding board
whatsapp
SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?
The tricky (WhatsApp) group stages
football
social media
whatsapp
This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands.
WhatsApp files legal complaint against Indian government
whatsapp
Messaging giant believes the new rule that requires social media companies to share 'first originator of information' will undermine people’s right to privacy.
WhatsApp’s new data policy is not as scary as it sounds for brands or users
data
privacy
whatsapp
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.
Life and WhatsApp blend seamlessly in new spot from AlmapBBDO
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Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.
How rural Indonesians use technology, and the lessons for brands
facebook
indonesia
technology
whatsapp
youtube
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
What’s up with WhatsApp Business?
advertising
facebook
marketing
whatsapp
5 reasons brands shouldn’t overlook the text-messaging app.
Messaging apps hit 6.1 billion users: Tencent and Facebook have 75% of them
top of the charts
whatsapp
TOP OF THE CHARTS: As user growth slows, Line and KakaoTalk face a particular challenge competing with Facebook and Tencent, according to IHS Markit.
WhatsApp and Line: 1 billion users or $1 billion?
whatsapp
What Whatsapp and Line’s numbers mean for marketers.
Mobile instant messaging: The killer app and its implications for marketers
whatsapp
Instant-messaging users value functionality above all else, but they're not strongly opposed to the idea of in-app advertising. Jeff Tsui, senior director of Lightspeed Research in Hong Kong, shares these and other results of a recent study.
Mobile instant messaging: Users not too resistant to ads
facebook
whatsapp
Research performed in April by Lightspeed / GMI delves into the popularity of mobile instant-messaging apps and the factors that would make people reject their current app. Perhaps surprisingly, users of these mostly free apps are not terribly resistant to the idea of seeing advertising. Please see the related-article link at the bottom of this page for an associated story with more details.
Marketers must play smart with mobile crazes like Candy Crush
grey
tencent
wechat
whatsapp
A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.
