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WhatsApp officially introduces ads in updates tab

media buying meta social media advertising whatsapp By Matthew Keegan

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions

facebook ftc instagram meta social media whatsapp By Staff Reporters

The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.

The high risk, high reward game of advertising on WhatsApp

digital marketing whatsapp By Joseph Arthur

With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one the world's most popular communication channels?

3 challenges brands face in building a presence on WhatsApp

whatsapp By Brandon Doerrer

Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.

India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg

advertising business messaging facebook instagram mark zuckerberg meta whatsapp By Campaign India Team

The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai

Chat-based payments are here: Game-changer or privacy nightmare?

meta sounding board whatsapp By Nikita Mishra

SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?

Meta restores revenue growth as newer ad formats show promise

ai earnings facebook instagram meta whatsapp By Jessica Heygate

Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.

The tricky (WhatsApp) group stages

football social media whatsapp By James Kirkham

This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands.

WhatsApp goes the thriller route to show app security

BBDO whatsapp By Campaign India Team

Watch the film conceptualised by BBDO India

Are you ready for the challenge of the Tiktok universe?

brands facebook influencer marketing tiktok whatsapp By Alison Weissbrot

We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.

WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation

BBDO whatsapp By Sean Hargrave

Campaign created by BBDO was launched in the UK and Germany on 14 June and will roll out in France, Mexico, Indonesia, India and Brazil over the coming months.

WhatsApp files legal complaint against Indian government

whatsapp By Campaign India Team

Messaging giant believes the new rule that requires social media companies to share 'first originator of information' will undermine people’s right to privacy.

WhatsApp’s new data policy is not as scary as it sounds for brands or users

data privacy whatsapp By Steve Davies

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.

WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis

privacy whatsapp

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.