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josy paul

Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter
BBDO creative agency josy paul nancy reyes omnicom group

As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.

24 hours with… Josy Paul
josy paul By Campaign India Team

BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like

Creativity is the return gift of empathy: BBDO's Josy Paul
josy paul By Raahil Chopra

Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

WhatsApp shows how it's connecting relations during the pandemic
josy paul the work whatsapp By Campaign India Team

BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".

Lions Live 2020: Josy Paul on making clients buy ideas
cannes lions josy paul By Campaign India Team

The chief creative officer and chairman of BBDO India spoke about learnings from his career

Is brand purpose 'responsible' or 'opportunistic'?
josy paul By Raahil Chopra

Future Brands CEO Santosh Desai takes on BBDO's Josy Paul and the 'Share the Load' campaign in a candid debate held by The Advertising Club in Mumbai.

BBDO reacts to accusation about latest #ShareTheLoad work
josy paul the work By Campaign India Team

Chairman and CCO Josy Paul denies the claims of a current Swiggy employee who said on social media that the latest ad is similar to work he submitted during a job interview with a digital agency last year.

Women may be holding themselves back out of guilt
diversity equality josy paul women wtw By Emily Tan

SINGAPORE - Only 3 per cent of creative directors are women, and while the reasons are manifold and the problems systemic, one of the barriers for women could be their own feelings of guilt, according to a panel discussion at Spikes Asia today.

A new definition of 'BRICS': Belief, roots, identity, culture and soul
creative india josy paul By Jason Wincuinas

SPIKES ASIA - Bankers have one definition of BRICs but Josy Paul, chairman and CCO of BBDO India, and Mike Schalit, CCO of Net#workBBDO (South Africa) have a different interpretation.