More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.
True
hari raya
On Hari Raya, RHB lends a helping hand to refugees in Malaysia
hari raya
The film follows activist Arissa Jemaima Ikram Ismail's evolving relationship with a refugee in Malaysia, from being complete strangers, to helping achieve her dream.
UEM Sunrise to crowdsource its Raya film this year
hari raya
ipg mediabrands
The Malaysian property developer's effort, together with Reprise Digital, includes animated stickers, cash prizes, and a promise to stitch together the "longest family photo".
Festivities, family, fights and forgiveness: 2018 Hari Raya ads
hari raya
Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.
Ad Nut's Raya-ad review: Brands embrace Ramadan
hari raya
Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.
Lessons from sifting Hari Raya Puasa travel trends
hari raya
southeast asia
travel
Data analysis yields insights for travel marketers, writes Sojern's Russell Young.
Nescafé, Coca-Cola and others tell stories ahead of Hari Raya in Malaysia
hari raya
MALAYSIA – Collaborating with Media Prima, one of Malaysia’s largest media networks, Nescafé, Coca-Cola, Watsons, Senheng and Top have developed creative content that focuses on connecting with Malay audiences leading up to the Hari Raya celebrations.
Petronas produces short film to celebrate Hari Raya, National Day
hari raya
Leo Burnett
malaysia
KUALA LUMPUR - Oil and gas company Petronas has shifted away from its usual one-minute TV spot to a 15-minute short film for its annual Hari Raya Aidilfiltri and National Day campaign in Malaysia. Working with Leo Burnett Malaysia, the short film tells the story of how a Malaysian spends the festive season away from home.
