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Google admits anti-competitive deals with Telstra and Optus in Australia

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Tech giant faces $35.8 million penalty over Android search defaults, adds to heightened regulator scrutiny across the region.

Embracing vulnerability: How brands are addressing the stigma around mental health in APAC

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Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.

Melissa Hopkins: What does it take to truly change the game?

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The VP of marketing for Optus on the power of marketing to drive commerce, build cultures, and create trends.

Asia-Pacific Power List 2022: Melissa Hopkins, Optus

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From innovative metrics to memorable brand-building tactics, it’s no wonder that Hopkins is one of Australia’s most prolific marketers.

Woman peels off her date’s mouth in telco campaign

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Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.

Twitter Top 10: Beauty, food and entertainment brands connect

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With bite-sized, to-the-point videos, Nivea, Spotify, Joox, PlayStation, Optus, TM Tambayan, Workday, Big C, Mister Potato, and Magnolia Milk & Dairies made the list of the most effective APAC video ads in August.

Singtel Optus pays Australia's largest fine for spam marketing

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Australian Communications and Media Authority (ACMA) hits Optus with record AUD $504,000 notice

Cannes Mobile: The Asia-Pacific winners

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CANNES - The already much-awarded shark-detecting 'Clever Buoy' by Optus in partnership with M&C Saatchi, Google and Shark Mitigation Systems has brought home a Gold Lion for Asia in the competitive mobile category.

The Works connects with Optus

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SYDNEY - Optus has awarded the tender for their customer communications to The Works following a pitch process at the end of 2014.

Shark-detecting buoy highlights Optus network

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SYDNEY - Optus is developing a shark-detection system to help protect people from sharks in Australia.

Amobee adds four mobile operators, promising enhanced targeting

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SINGAPORE – Amobee has added Globe (Philippines), Optus (Australia), SingTel (Singapore) and Telkomsel (Indonesia) to its mobile ad network, saying that the data provided by the operators will mean better results for brands thanks to more accurate targeting.

Optus retains M&C Saatchi for creative, chooses Starcom for media

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AUSTRALIA - After an extended pitch process, Singtel-owned telecom giant Optus has retained M&C Saatchi for creative duties, extending a relationship that began in 2003, and has selected Starcom to take over its media buying from MPG.

Top 10 2010 FIFA World Cup advertising campaigns

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In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.

Top 10 2010 FIFA World Cup advertising campaigns

adidas BBDO budweiser campaign DDB Hakuhodo Leo Burnett nike optus pepsi tbwa visa wpp adidas BBDO budweiser campaign DDB Hakuhodo Leo Burnett nike optus pepsi tbwa top 10 visa wpp

In celebration of the 19th FIFA World Cup kicking off in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season.