MSL rolls out influencer offering
EVP Rema Vasan, MSL's global lead for P&G, will lead the new service.
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Edelman promotes Matthew Harrington to global president
'It's too big a job for me to do myself,' Richard Edelman said about handing off the president role to Harrington.
Edelman returns to growth, revenue up 2.1% in 2019
Revenue was up 1.6% in the US, 2.4% in EMEA and 4.5% in APAC.
Kate Cronin promoted to CEO of Ogilvy Health
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
Cannes: If they hold it, will PR agencies go?
Don’t expect a packed Gutter Bar this year, with firms not ready to commit to sending representatives to the event.
Edelman sees 5.7% revenue decline in 2020
Revenue was down 4.2% in the U.S., 9.6% in APAC and 9.3% in Canada.
McDonald's hires chief global impact officer to focus on purpose
Former Hilton global corporate affairs chief Katie Fallon will head a newly created global impact team.
Brian Wieser: Bad behaviour makes working with Facebook harder
Marketers may think twice about the platform after revelations in The New York Times, according to analyst.
WE Communications shakes up leadership team
International president Alan VanderMolen is leaving the agency.
2021 Edelman Trust Barometer: Plague of mistrust follows Covid-19
The public especially mistrusts the media, the US and China, according to the research series’ latest report.
Richard Edelman: CEOs must reassure employees after Capitol Hill riot
Edelman condemned the violence and advised businesses to do everything in their power to uphold democracy.
Ogilvy names Julianna Richer global CEO of PR and Influence
The role has been empty since Stuart Smith left the firm early last year.
S4 Capital launches PR offering by absorbing Low Earth Orbit
PR will be a core service inside S4 content agency MediaMonks.
PR firm leaders react to Washington unrest
Here’s what agency heads from Hill+Knowlton, Ketchum, Weber Shandwick, Brunswick, Steinreich Communications and Seven Letter are doing.
Ruder Finn wins US$1.4m Huawei account in US
The China-based technology giant also renewed a $1.9 million deal with Racepoint Global.
US Government plans $250 million "defeat despair" Covid-19 campaign
Program will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states.
Golin names Matt Neale as sole CEO
The agency has eliminated its CEO triumvirate in a leadership restructuring.
Hill + Knowlton Strategies cuts staff in response to COVID-19
Fewer than 5% of global employees have been affected.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganising its marketing structure.
Porter Novelli names McKinsey's David Bentley CEO
The role had been vacant since Brad MacAfee left in December.
Sorrell: 'I'm going to start again'
The former WPP CEO has told a New York audience that he's not planning to retire.