How GSK used Alibaba data to reach a new nasal-spray buyer
Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.
by Jenny Chan 陳詠欣
Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.
by Jenny Chan 陳詠欣