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Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions

canneslions2025 ogilvy pharma shanghai viagra

The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.

Hammer time: This is not your father's Viagra ad

hong kong Leo Burnett mindshare pfizer viagra By Benjamin Li

HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.

CASE STUDY: How Viagra got on top of sexual taboos in China

china pfizer viagra By Jenny Chan 陳詠欣

Erectile dysfunction (ED), a common sexual problem suffered by men, is an awkward topic, especially in China where the topic of sex, let alone impotence, is rarely discussed openly.

Pfizer points to the 'elephant in the room' to promote Viagra in Australia

australia campaign McCann Worldgroup pfizer viagra By Jane Leung

McCann Worldgroup Sydney has created a TVC titled ‘Elephant in the room’ to encourage men to freely discuss an awkward problem with their doctor.