True

pfizer

Pfizer to air second Super Bowl ad, doubling down on fight against cancer
pfizer super bowl 2025 world cancer day By Jack O'Brien

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Pfizer global CMO to depart
pfizer By Jack O'Brien

Rienow previously served as Pfizer’s UK managing director and country president.

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
pfizer wpp By Gideon Spanier

In contrast, Publicis, Omnicom and IPG all increased their revenues.

Lady Gaga’s latest Nurtec ad is out and fans have something to say about it
pfizer By Lecia Bushak

Lady Gaga talks about her personal experience with migraines in the latest Nurtec ad. However, her partnership with Pfizer has sparked backlash among some of her fans.

Pfizer moves creative from IPG to Publicis after just 10 months
interpublic ipg pfizer pharma Publicis By Gideon Spanier

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.

Global agency rankings: Two new entries following Pfizer result
agencies global pfizer By Maria Iu

Publicis Collective and IPG Health both entered rankings for first time in 2023.

'Russian' PR firm offered influencers money to discredit Pfizer vaccine
influencers pfizer By Ian Griggs

A PR agency with reported links to Russia offered European influencers money to discredit the Pfizer vaccine to their followers on social media channels.

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
pfizer shantanu narayen By Raahil Chopra

The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.

GSK consolidates Pfizer consumer healthcare media with Publicis Media
media pfizer Publicis By Oliver McAteer

The win beefs up responsibilities for bespoke service platformGSK.

Pfizer's vaccine ad is a blast from the past
pfizer pharma By Soon Chen Kang 江欣珍

Pharma company "derives" a nostalgic ad from a hit 1970s Hong Kong movie.

Viagra faces stiff competition as Pfizer calls ad review
pfizer By Omar Oakes

Pfizer, the global pharmaceuticals giant, has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.

Hammer time: This is not your father's Viagra ad
hong kong Leo Burnett mindshare pfizer viagra By Benjamin Li

HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.

ADK Taiwan CEO Yves Huang bids farewell
pfizer shiseido taiwan By Benjamin Li

TAIPEI - Yves Huang (黃逸甫), CEO of ADK Taiwan(聯旭廣告) for four years, is leaving the agency at the end of this month. The agency has promoted Barbie Lin (林詠絮), its executive vice president, to the MD role effective 1 April.

Pfizer appoints Leo Burnett for flagship-brand launches in Vietnam
pfizer By Racheal Lee

HO CHI MINH CITY - Pharmaceutical corporation Pfizer has named Leo Burnett Vietnam for the launch of Pfizer’s two flagship brands, Centrum and Caltrate, in the country.

CASE STUDY: How Viagra got on top of sexual taboos in China
china pfizer viagra By Jenny Chan 陳詠欣

Erectile dysfunction (ED), a common sexual problem suffered by men, is an awkward topic, especially in China where the topic of sex, let alone impotence, is rarely discussed openly.

Pfizer hands creative business to Y&R Indonesia
pfizer By Sophie Chen

JAKARTA – Pfizer has appointed Y&R Indonesia as creative agency for its Novarsc brand (locally known as Novarsk) following a competitive three-way pitch.

Pfizer consolidates all consumer healthcare brands with Leo Burnett Shanghai
DDB Leo Burnett pfizer shanghai tbwa By Benjamin Li

SHANGHAI - After a competitive pitch process in Q1, Pfizer has appointed Leo Burnett Shanghai to handle the strategic and creative communication development for Centrum, Pro-nutrient and Imedeen in the China market.

Leo Burnett tipped to win account for Pfizer birth control brand
Leo Burnett pfizer By Benjamin Li

HONG KONG - After a two-way pitch before CNY holiday in February, Pfizer is believed to have appointed Leo Burnett Hong Kong as the creative agency for its birth control pill brand, Harmonet.

Shawn Liu rejoins Aegis Media as business director for iProspect Taiwan

iprospect pfizer By Benjamin Li

TAIEPI - Aegis Media Taiwan welcomes back Shawn Liu as business director for its internet search and performance marketing focused agency iProspect this month.

Agency John Brown hires Anthony Yang as Shanghai MD
pfizer By Benjamin Li

SHANGHAI - London-based print and digital media agency John Brown has named 15-year Hong Kong ad industry veteran Anthony Yang as the managing director for its Shanghai office. He came aboard 3 July.