An effort by DDB Melbourne.
True
our watch
A new game makes tricky talks about boundaries and respect feel easy
comfort
ddb group melbourne
our watch
Brilliant anti-sexism campaign weaponises retargeting
equality
gender
our watch
thinkerbell
People who fail to rebuke a sexist will keep on seeing him in ads, while those who click to shut him down will be rewarded.
In this campaign, there are literally no excuses for abuse
australia
our watch
thinkerbell
Perpetrators and victims try to explain away abusive behaviour, but this Australian campaign for a non-profit organisation won't let them.