EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
True
jake hird
Former Dentsu APAC heads launch regional B2B marketing agency
b2b
Dentsu
jake hird
kiaran geen
merkle
samantha cunliffe
the grove b2b
MEDIA DEBATE: Abundant social-metrics tools no good without a plan
jake hird
media
social media
As the social media universe expands, so do the ways to measure it. This should be good news, but is an excess supply of tools overwhelming marketers and hindering progress?
Time to take the digital plunge
advertising
data
digital
jake hird
Leo Burnett
marketing
research
Is Asia ready for digital marketing? Exclusive insights from an in-depth survey reveal the region may be set for take-off.