In a hard-hitting critique, DDB's Andreas Krasser argues that insularity is suffocating Hong Kong's creative potential. "Nobody likes the ‘let me show you how it’s really done’ guy," he writes, urging humility, cultural understanding, and a diverse workforce to ignite a creative revolution in the SAR.
DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.
DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.
Start a gang and use the power of symbolism, but don't drink the Kool-Aid: DDB's Hong Kong CEO imparts wisdom from a year of managing through multiple crises.
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.