Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.
rfp
The pitch market’s couples therapy
Three New Year's resolutions for agencies and clients in the pitch room
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
UK study finds majority are ‘disenfranchised’ with pitching
The Future of the Pitch 2022 survey was conducted by Creativebrief.
Love in the time of the pitch process
RFP: Possibly the worst introduction for a blind date a person could imagine.
Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's
"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.
4As Malaysia again condemns 'disturbing' pitch behaviour
The association issued another statement following ongoing reports of brands trying to stake claims over agency pitch ideas.
4As Malaysia slams brands over 'unethical' pitch practices
Agency association takes stand against claims of clients demanding ownership of agency pitch ideas.
OPINION: Five things to remember when responding to an RFP
You never get another chance to make a first impression, as the saying goes, and the RFP (request for proposal) is no exception. Daniel White, director of business development with Ate Integrated Communications, shares five tips for preparing a winning RFP and getting through to the pitch stage.
Marina Bay Sands calls media pitch
SINGAPORE – Integrated resort Marina Bay Sands is believed to have called a pitch for its media planning and buying.
How to write a good RFP
Conducting an RFP? Keep these tips in mind to ensure the process goes smoothly.
How to write a good RFP
Conducting an RFP? Keep these tips in mind to ensure the process goes smoothly.