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independent agencies

Inside the collapse of Indonesia’s most promising creative network

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EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.

How indies are closing the gap between holding companies

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In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

Why indie agencies are prioritising strategy

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The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.

Many Many More to come from ex-TBWA\Hong Kong creative chief

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Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.

Success has more than one definition: Tugboat's Oka

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TOKYO - Ahead of hosting a workshop at Advertising Week Asia in Tokyo at the end of May, Yasumichi Oka, the founder of Tugboat, told Campaign Japan about his regret at not having a clear heir, and his hopes that more young people will branch out and start independent agencies.

HK independent agencies enter new growth phase

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HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.

Independent Singaporean agency Band launches new office in Beijing

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BEIJING - Independent Singaporean integrated marketing agency Band has opened a new office in Beijing to meet the growing client needs in the Greater China region.