HK independent agencies enter new growth phase
HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.
by Jenny Chan 陳詠欣
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features