Nine lives and infinite engagement: The business case for catvertising
In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.
In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.
The use of a person’s likeness in promotional materials without their consent is not a gray area. It is a matter of creativity that crosses ethical and legal boundaries.