Campaign Indonesia Awards 2026: Celebrating the year’s best ideas, creativity, and leadership talent
Hakuhodo dominates the creativity category; Wardah is named the best brand
Hakuhodo dominates the creativity category; Wardah is named the best brand
The use of a person’s likeness in promotional materials without their consent is not a gray area. It is a matter of creativity that crosses ethical and legal boundaries.
In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.
EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.