On June 2, 2026, the Campaign Indonesia Awards announced the winners of its inaugural edition, marking the launch of a new platform dedicated to celebrating the work, strategies, and individuals shaping Indonesia’s marketing industry.
The complete of winners and of judges independent whose marketers clients leading can be viewed on the official website Campaign Indonesia Awards 2026.
In awarding Indonesia campaigns, people, and Grand Prix winners, the awards provide a comprehensive overview of some of the most influential work and professionals in the industry this year. As such, the inaugural edition of the Campaign Indonesia Awards 2026 serves as an intriguing barometer for gauging the current state of Indonesia’s marketing industry. Among the dozens of winners announced, creativity rooted in local culture, integrated digital experiences, and tangible business impact emerged as common threads linking many of this year’s best works.
Hakuhodo figures prominently among agency networks
Hakuhodo emerged as a prominent winner among agency networks. The group secured victories through various campaigns, including “Braincharge: The Anti-Brainrot Campaign” for SIMPATI, “MAXStream Headless Halloween” for Telkomsel, “Crashes To Claim” for We+, “Roblox National Heroes” for Sarimi Gelas, and “The Grand Stunt of Destinator” for Mitsubishi.
Interestingly, Hakuhodo’s wins spanned various categories, ranging from creative ideas, OOH, video content, Indonesian content, to most creative content, demonstrating strength not only in generating great ideas, but also in adapting them across various channels and formats.
Apart from Hakuhodo, Nord & Smith stood out as one of the most notable names with their “Welcoming Mas Slamet” campaign for Jaris & K. The campaign won an award in the Best B2B Advertising Campaign category and also performed strongly in the creative idea and OOH categories.
Other key agency winners featured PHD MediaLab, Moonfolks, WPP Media Indonesia, Bates Indonesia, and Hola PR.
Wardah and Spotify impress among brands
Among brands, the highlight of this year’s awards went to Wardah, which won the Grand Prix for Best Performing Brand—the highest honor recognizing the brand’s consistency in building relevance, driving innovation, and delivering sustainable business performance.
Spotify also performed well with multiple awards, demonstrating how a product experience can serve as an effective communication concept through campaigns like “Feels Better to Be Accompanied by Spotify ” and “Waiting Feels Better When Accompanied by Spotify.”
Fliptech, Ultrajaya Milk, Samsung, BCA and Indosat were other prominent brand names to be awarded.
The winners shaping the future of the industry
Meanwhile, the “People” category highlights the leaders behind various business and marketing transformations. Names such as Jessica Kartika (JJ Group), Harrydee David Jusana (Burson Indonesia), Karin Zulkarnaen (Prudential Indonesia), and Yohannes Auri Husen (Flux Asia Solusindo) are among the Most Innovative Marketing Leaders. These individuals demonstrated that marketing success today is determined not only by the strength of a campaign, but also by leadership capable of driving change and creating long-term impact for the organization.
As its inaugural edition, the 2026 Campaign Indonesia Awards demonstrate how the industry increasingly values the fusion of creativity, technology, leadership, and business results. More than just celebrating the best work, this event also sets a new standard for modern marketing—one that is increasingly integrated and impact-driven.