Sachin Sharma

Cheap bargains or wise investments: Is your media strategy really maximising ROI?

Cheap bargains or wise investments: Is your media strategy really maximising ROI?

A cooling economic outlook is putting marketing departments across Asia-Pacific under pressure to maximise efficiency and ROI. But for brand marketers to make the best media choices, they need to be asking the right questions about just how to measure value.

Reaping Jumbo profits: How brands see a niche in animated movies

Reaping Jumbo profits: How brands see a niche in animated movies

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.