At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.
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Hilton’s 20-year McLaren play turns fandom into loyalty
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Why Airwallex takes up sports to challenge B2B marketing norms
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The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.