Oscar Mayer uses wiener jokes to highlight gender bias at the Oscars
The OOH campaign includes the brand’s iconic wienermobiles sporting messages of support for gender equality outside the Dolby Theater in Los Angeles.
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Pedigree uses AI to bring children’s dog doodles to life
The pet food brand is helping kids in the United States find their dream dogs by using AI to match their doggy doodles to real pups available for adoption.
Spoof firearm reviews push gun safety laws in America
The campaign by Energy BBDO and Guns Down America flips popular firearm YouTube reviews on their heads by inviting real gun violence survivors to share their stories.
Lion’s rebrand for James Squire beer is anything but ordinary
The campaign by Milk+Honey United takes on an epic Game of Thrones-like tale to introduce its new brand.
Snap’s first Oscars ad promoted new filter for the deaf community
The ad was the social media giant’s first to air during the Academy Awards.
New campaign encourages supporters to Spend With Ukraine
The campaign, by Ukrainian design firm O0 Design, encourages global citizens to support Ukraine by spending with Ukrainian businesses.
Reporters Without Borders campaign uses national lottery numbers to hack press censorship rules
Campaign from DDB Germany targets countries like Russia, Turkey, and Brazil, where censorship of the press is strong.
Snap hires retired W+K president as chief creative officer
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
Four Pride campaigns that stand up to hate
Brands are showing their support for LGBTQIA+ rights amid an uptick of anti-gay legislation in the US.
Inkbox shows why semi-permanent tattoos are perfect for evolving identities
The semi-permanent tattoo brand created a film with Forsman & Bodenfors that shows young people expressing themselves while acknowledging their evolving identities
LG and Lucasfilm take over Times Square with a cryptic message
The electronics brand teamed up with the studio behind the Star Wars franchise to tease its upcoming fan convention — and a new collaboration between the companies.