Fox Content Labs leads by example in destination marketing
Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.
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Leveraging reality talent competitions to reach Asia’s ad blocking generation
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
National Geographic and Emirates invite travelers to share in the adventure
The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.
What video advertising can learn from the rise and fall of banner ads
The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.
The digital ad era comes to an end
To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.
The Facebook data crisis: What does it mean for marketers in Asia?
The goal should be to engage, not to exploit.