Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy MacRae embarks on a week-long, live-streamed exploration of its attractions, in a first-of-its-kind campaign.
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changi airport
Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi
changi airport
connecting plots
maddy mcrae
singapore
tiktok
Changi Airport ropes in Aussie influencers to promote SEA foodie cities
changi airport
connecting plots
food
influencers
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.
EMA winners: Best Brand Experience – B2C
changi airport
ema
event marketing awards
singapore
A special tour was devised for the client with engagement points and games incorporated at each step of the journey.
The Balvenie 21-Year-Old Madeira Cask debuts at DFS, Singapore Changi Airport
changi airport
On 2 March, The Balvenie 21-Year-Old Madeira Cask was unveiled at Singapore Changi Airport’s Terminal 1 Central Piazza, at an exclusive event hosted by Sam Simmons, global brand ambassador of The Balvenie. The single malt whisky is now available exclusively at DFS at Changi, prior to its global debut on 1 April. Through 11 April, travellers will have the opportunity to sample the whisky and experience a showcase of local craftsmanship by The Balvenie Connoisseurs of Craft initiative. Also on display at the exhibition is The Balvenie Morgan, a handcrafted V6 Roadster built in collaboration with the Morgan Motor Company.
Changi Airport promotes ancillary activities in new campaign
changi airport
SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.
Digital happenings this week from the Google, Nike, Changi Airport Group, P&G and more
changi airport
google
nike
vodafone
wechat
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Changi Airport Group selects Waggener Edstrom as AOR
changi airport
SINGAPORE - Changi Airport Group has appointed Waggener Edstrom Worldwide as its agency-of-record to support its digital communications strategy.
Far East targets affluent Chinese travellers at Changi Airport
changi airport
singapore
starcom
SINGAPORE - Property developer Far East Organisation has launched a branding campaign at Changi Airport, through Starcom and JCDecaux Singapore.
Changi Airport Group appoints Weber Shandwick as AOR
changi airport
weber shandwick
SINGAPORE - The Changi Airport Group has appointed Weber Shandwick as its PR agency-of-record, following a competitive tender process.
JCDecaux tipped to win Changi Airport outdoor advertising account
advertising
changi airport
media
outdoor
SINGAPORE - Outdoor advertising company JCDecaux has reportedly secured Changi Airport's advertising tender, beating incumbent Eye Corp.
Changi Airport Group | Open Homes | Singapore
campaign
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twitter
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In view of the recent disruptions to air travel in Europe, Changi Airport Group had recently rolled out a nationwide social media initiative, with the help of Tribal DDB, to rally Singaporeans to open their homes to passengers in need of accommodation.
Changi Airport Group | Open Homes | Singapore
campaign
changi airport
digital
facebook
singapore
social media
twitter
campaign
changi airport
digital
facebook
singapore
social media
twitter
campaign
changi airport
digital
facebook
singapore
social media
twitter
In view of the recent disruptions to air travel in Europe, Changi Airport Group had recently rolled out a nationwide social media initiative, with the help of Tribal DDB, to rally Singaporeans to open their homes to passengers in need of accommodation.
Changi Airport Group | Open Homes | Singapore
campaign
changi airport
digital
facebook
singapore
social media
twitter
campaign
changi airport
digital
facebook
singapore
social media
twitter
campaign
changi airport
digital
facebook
singapore
social media
twitter
In view of the recent disruptions to air travel in Europe, Changi Airport Group had recently rolled out a nationwide social media initiative, with the help of Tribal DDB, to rally Singaporeans to open their homes to passengers in need of accommodation.
SilkAir partners Changi Airport and Singapore Tourism Board in travel drive
changi airport
marketing
singapore
singapore tourism board
tourism
travel
SINGAPORE - SilkAir has teamed up with Changi Airport Group (CAG) and Singapore Tourism Board (STB) for a series of regional marketing campaigns to boost visitor arrivals to Singapore.