The Balvenie 21-Year-Old Madeira Cask debuts at DFS, Singapore Changi Airport
On 2 March, The Balvenie 21-Year-Old Madeira Cask was unveiled at Singapore Changi Airport’s Terminal 1 Central Piazza, at an exclusive event hosted by Sam Simmons, global brand ambassador of The Balvenie. The single malt whisky is now available exclusively at DFS at Changi, prior to its global debut on 1 April. Through 11 April, travellers will have the opportunity to sample the whisky and experience a showcase of local craftsmanship by The Balvenie Connoisseurs of Craft initiative. Also on display at the exhibition is The Balvenie Morgan, a handcrafted V6 Roadster built in collaboration with the Morgan Motor Company.
Travellers can experience the showcase and learn about the five rare crafts of The Balvenie.
Travellers will be able to sample The Balvenie 21 Year Old Madeira Cask till 11 April.
On display is The Balvenie Morgan, a 2-seat Roadster built in collaboration with the Morgan Motor Company.
Wilcy Wong, Managing Director of DFS Singapore and Indonesia, addressing the guests at the launch.
Sam Simmons, Global Brand Ambassador, The Balvenie, also known as Dr Whisky, proposing a toast to invited guests.
On display is The Balvenie Morgan, a 2-seat Roadster built in collaboration with the Morgan Motor Company.
The Balvenie’s Regional Brand Ambassador Neil Strachan getting up close and personal with The Balvenie Morgan.
Scott Hamilton, Travel Retail Asia Pacific Director, William Grant & Sons, welcoming guests.
A cigar humidor, handcrafted by Daniel Marshall from the staves of casks previously used to mature The Balvenie 21 Year Old Madeira Cask, is on display.
(From left to right): Frederik Vanden Bulcke (Merchandise Manager) DFS Group, Patricia Sim (Regional Merchandising Manager) DFS Group, Scott Hamilton (Director Travel Retail Asia Pacific) William Grant & Sons, Lim Peck Hoon (Executive Vice President, Commercial) Changi Airport Group, Teo Chew Hoon (Senior Vice President, Airside Concessions) Changi Airport Group, Chandra Mahtani (Vice President, Airside Planning & Leasing) Changi Airport Group, Wilcy Wong (Managing Director Singapore and Indonesia) DFS Group, Edwin Lim (Assistant Vice President, Advertising & Promotions) Changi Airport Group and Sam Simmons (Global Brand Ambassador) William Grant & Sons, proposing a toast to guests.
