McDonald’s new Netflix collab with ‘KPop Demon Hunters’ urges fans to ‘pick a side’
Duelling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.
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Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX
The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.
Duolingo wants you speaking Spanish before Bad Bunny’s halftime show
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.