The pitch was called in September and four to five agencies were involved. Tribal DDB was not invited.
Tribal DDB Shanghai won the digital account for Pepsi beverage brands, including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade, in January 2009, after a three-way pitch.
However, Pepsi had passed a number of its digital campaigns to Agenda on a project basis, indicating that its cooperation with Tribal DDB was not going smoothly.
Agenda was the digital agency behind Pepsi's high-profile 'Journey to the West' campaign, launched in July.
Agenda has declined to make comments or confirmation.
