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appsflyer

AppsFlyer finds 60% of SEA mobile ad spend growth flowing to just five platforms
app marketing appsflyer research By Staff Reporters

Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.

How smarter mobile ads are beating big-budget campaigns: Report
app marketing appsflyer research By Staff Reporters

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
adtech appsflyer privacy By Shawn Lim

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
adspend android appsflyer By Staff Reporters

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.

APAC app-install fraud exposure rises by 45% to US$945 million: Report
ad fraud appsflyer

Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.

APAC exposed to US$650 million worth of app fraud in six months
appsflyer doubleverify fraud

Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.

AppsFlyer: Respond to GDPR by prioritizing customer lifetime value
appsflyer By Babar Khan Javed

A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.

Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer
ad fraud appsflyer By Babar Khan Javed

As both sides gain sophistication, fraud has become a high stakes race.

Imitation game: ID fraud in mobile advertising
ad fraud appsflyer By Soon Chen Kang 江欣珍

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

India lacks a robust mobile infrastructure for connectivity: AppsFlyer
appsflyer By Babar Khan Javed

The newly appointed India director of sales for AppsFlyer shares the two external forces holding back unprecedented growth for the India market.

Twitter's APAC growth key to attracting ad revenue : AppsFlyer
advertising appsflyer gaming By Soon Chen Kang 江欣珍

Twitter was placed at second and fourth on the iOS and Android platforms respectively in the non-gaming category for Southeast Asia in a performance index released by the mobile attribution firm.

AppsFlyer appoints The Hoffman Agency as APAC agency of record
appsflyer By Press Release

HONG KONG - The Hoffman Agency, a global public relations firm with a heritage in Silicon Valley, has been appointed as AppsFlyer’s regional communications agency in Asia.