After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
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third party cookies
The cookie stays crumbled: APAC experts weigh in on Google decision
google
privacy
third party cookies
The contentious future of ID bridging in digital advertising
adtech
contextual advertising
third party cookies
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
When the cookie crumbles: How are marketers gearing up for a cookieless era?
digital marketing
google
third party cookies
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation
data
google
privacy
third party cookies
David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.
How marketers can future-proof their brands in a privacy-first era
cookies
marketing
privacy
regulation
third party cookies
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
Is Topics too basic?
chrome
cookies
google
third party cookies
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
Omnicom Media Group signs on to Teads’ cookieless targeting tech
omg
omnicom
third party cookies
The tool uses AI to create audience profiles using behavioural signals.
Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0
adtech
cookies
google
third party cookies
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.