Goodbye influencer marketing, it was nice knowing you
Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.
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Making sense of this complicated marketing space
Until a truly all-knowing marketing dashboard becomes a reality, marketers need to use existing tools in a comprehensive and scalable way. AdAsia's Kosuke Sogo shares some advice for doing so.
No more snooze button for influencer marketing
Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
Goodbye marketing as we know it, hello AI
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.