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How Steve Jobs’ legacy lives on through Apple’s creative impact

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On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.

OPINION: 10 commandments of mobile marketing

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As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.

Apple after Steve Jobs

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GLOBAL – After a long-standing battle with pancreatic cancer, Steve Jobs has died.

Tim Cook takes control of Apple after Steve Jobs' resignation

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CALIFORNIA - Chief operating officer Tim Cook has taken over the CEO role for Apple, after co-founder Steve Jobs' resignation on 24 August.

OPINION: Can Apple survive without Steve Jobs?

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LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 years ago. Campaign asks three of the UK's leading brand experts what it means for the Apple's future.

Apple's iPad 2 launch receives muted response

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GLOBAL - The appearance of a combative Steve Jobs at Apple's launch of the iPad 2 on Wednesday guaranteed the headlines, but initial response from digital and tech specialists suggests the aim of making 2011 the 'year of the iPad 2' could well be too ambitious.

Steve Jobs takes medical leave of absence

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GLOBAL - Steve Jobs, co-founder and chief executive of Apple, is to take a medical leave of absence.

Dell to spend 'hundreds of millions' on rebranding campaign

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GLOBAL - Dell is to spend "hundreds and hundreds of millions" on an advertising campaign to revamp its image and move away from price as it attempts to chase rivals.

Steve Jobs slates iPad challengers, Research in Motion responds

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GLOBAL - Apple chief Steve Jobs used yesterday's quarterly results to launch a tirade against PC manufacturers' plans to launch tablet computers, and the Google Android software that powers many of them.

Apple's iPhone 4 'most successful product' for the business

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GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.

Apple's iPhone 4 'most successful product' for the business

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GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days after its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.

Apple unveils the iPad

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GLOBAL - Apple yesterday unveiled its tablet computer, named the iPad, with an entry price of US$499.

Apple vs Microsoft: The race is on

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GLOBAL - Microsoft's chief executive Steve Ballmer has fought back against Apple's claims that the iPad tablet will take the place of the PC, declaring that "the race is on".

Adobe declares love for Apple to take high ground on Flash

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GLOBAL - Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Adobe's Flash technology on iPads and iPhones.

Ian Chapman-Banks appointed as GM at Dell

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ASIA-PACIFIC - Ian Chapman-Banks (pictured), former vice-president and general manager of marketing at Motorola, has been appointed as general manager of Dell's Asia-Pacific consumer division.

Apple unveils the iPad

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GLOBAL - Apple yesterday unveiled its tablet computer, named the iPad, with an entry price of US$499.

Apple breaks two billion barrier for downloaded apps

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GLOBAL - Apple's App Store is experiencing unprecedented demand, with half a billon apps being downloaded in the current quarter, taking the total amount through the two billion barrier.