Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.
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7 trends that impact mobile advertising
The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.
Branding v performance: Dawn of a new online era
Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.
Mobile marketing juggernaut: Ride it or get run over
Mobile marketing is the future. Here are three principles of using it effectively.
7 mobile ad trends for 2013: What's hot and what's not
As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.
OPINION: 10 commandments of mobile marketing
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
How to improve the effectiveness and ROI of display advertising
Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.