Attention, interaction and experience: currency of quality mobile video advertising
Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.
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7 trends that impact mobile advertising
The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.
Branding v performance: Dawn of a new online era
Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.
7 mobile ad trends for 2013: What's hot and what's not
As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.
OPINION: 10 commandments of mobile marketing
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
Mobile marketing juggernaut: Ride it or get run over
Mobile marketing is the future. Here are three principles of using it effectively.
How to improve the effectiveness and ROI of display advertising
Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.