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cisco

'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
ai cisco cmo technology By Rahat Kapur

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

We are ignoring the Service-Profit Chain, and it’s damaging customer experience
cisco marketing salesforce By Uzma Atcha

Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.

How comms professionals can break out of the 'PR sandbox'
cisco communications edelman ogilvy pr weber shandwick By Kim Benjamin

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

Getting away from the ‘blah blah blah’: Cisco's Karen Walker
asia cisco equality gender marketing strategy wtw By Faaez Samadi

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

Cisco employs VR to dramatise cybersecurity threats
campaign cisco cybersecurity experience By Faaez Samadi

Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.

Cisco and Siemens swap Mindshare and OMD in China
b2b china cisco media mindshare OMD By Benjamin Li

CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.

WE Marketing Group and Engauge form social marketing joint venture
cisco mars By Benjamin Li

HONG KONG - Engauge and the WE Marketing Group are launching the first dedicated social media marketing agency of China – WE Engauge.

Gen Y picks the internet over cars, dating, and partying
cisco By Jenny Chan 陳詠欣

GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commissioned survey.