She left her hometown without a concrete plan. Mi Nguyen now finds purpose as a storyteller who thrives under pressure, especially when spontaneity is involved.
True
happiness saigon
Creative Minds: The copywriter who turned a cookware brief into a tribute to street chefs
creative minds
happiness saigon
Spotify brings Vietnamese folklore to life for 80th Independence Day
happiness saigon
ooh
spotify
The streaming giant turned Ho Chi Minh City into a playground of massive folklore-inspired art and personalised playlists to mark the milestone.
Creative Minds: Duy Nguyễn steals accents for fun
creative minds
happiness saigon
Once convinced he needed a suit to impress the suits, the Happiness Saigon concept provider now rocks baggy clothes, steals Aussie accents and shares how Severance keeps his creativity sharp.
Brain waves meet horsepower in Audi Vietnam campaign
happiness saigon
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
Crafty beer campaign in Vietnam swaps cheap brews for premium
alcohol
beer
happiness saigon
vietnam
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
Explore the Spikes Asia x Campaign virtual festival playground
awards
creativity
happiness saigon
spikes
spikes asia
New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.
Happiness Saigon wants to make you miss your physical office a little less
happiness saigon
INSPIRATION STATION: What started out as a metaverse passion project by a junior designer has helped connect remote working colleagues and could be a template for other companies to emulate.
Dat Bike rides with Happiness Saigon as creative partner
happiness saigon
vietnam
The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.
Happiness Saigon launches free consultancy for small businesses
fcb
happiness saigon
vietnam
Inspired by local blue collar workers using street stickers to advertise their businesses, this initiative aims to help small business owners hobbled by the pandemic get back on their feet.
Lay's tech turns on subtitles when you crunch
fcb
happiness saigon
pepsico
Who said advertising can't solve the world's big problems?
'The High School' teaches an air-quality lesson in Vietnam
happiness saigon
vietnam
An NGO called GreenID and Happiness Saigon hosted students at a classroom 461 meters up to highlight pollution's impact on young minds.
Happiness Saigon evolves into creative consultancy
happiness saigon
Vietnam agency says it has identified a "gap in the middle" between creative/digital agencies that focus on communication, and consultancies that focus on business and marketing.
'Let’s put a smile on that face', says Happiness Saigon
happiness saigon
murderous beasts
vietnam
A mask with your smile printed on it? We’re not so sure.
To vote ‘yes’, place your trash here
happiness saigon
pepsi
vietnam
Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.
Bosch appoints Happiness Saigon to raise profile in Southeast Asia
happiness saigon
southeast asia
HO CHI MINH - Hardware giant Bosch has appointed Happiness Saigon as its agency-of-record for Southeast Asia following a six-way pitch.
Coca-Cola releases “Emotican” in Vietnam
coca cola
happiness saigon
VIETNAM – In an effort to get Vietnamese to express their true emotions, Coca Cola went on an undercover mission.
A creative's survival guide to Vietnam
creative
happiness saigon
VIETNAM - In Vietnam, being creative isn’t enough. To survive and thrive, you need to be multi-disciplined, resourceful, patient, cultured, fearless and generous.
Setting up a creative agency: #CreativeVietnam video
happiness saigon
VIETNAM - Campaign Asia-Pacific kicks off its four-part video documentary, #CreativeVietnam, with a day in the life of a young agency.
In Vietnam: Agency life at the Happiness Mansion
happiness saigon
VIETNAM – Seven months in, Alan Cerutti, co-founder and CEO, and Paul Busschau, creative director at Happiness Saigon share their experience of launching the agency in one of Southeast Asia’s most happening cities.
Sneak preview: #CreativeVietnam video series
happiness saigon
VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.
Happiness aims to give new outlet to creativity in Vietnam
happiness saigon
vietnam
HO CHI MINH - Happiness Group, a Brussels-based agency, has opened for business in Vietnam with Nivea as its anchor client.