VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.
#CreativeVietnam is a 4-part Campaign video series exploring creativity in Vietnam. The series was made possible by Happiness Saigon, who sponsored our reporter's trip to Vietnam.
Alan Cerutti, co-founder and CEO of Happiness Saigon.
Cerutti discusses his experience of launching an agency in Vietnam
Cerutti addresses his team after winning a major pitch
Cerutti on the road; on the way to pitch a client
"The Happiness Mansion" a four-story house in district 7 that lends a homely feeling to the agency
A 10-year creative veteran of Vietnam, Paul Busschau, creative director at Happiness Saigon
Coca-Cola Vietnam
Uyen Pham Nha, marketing director, Coca-Cola Vietnam, shares local insights on the brand over the last decade
Uber Vienam
Douglas Ma, head of expansion, Uber Asia talks about the challenges and opportunities for Uber Vietnam. The video was shot inside an Uber cab travelling around Ho Chi Minh City.
Nest by AIA, a new retail marketing concept born out of Vietnam. It's a first for AIA globally.
Marketing-savvy Nhon Ly, chief financial officer for AIA Vietnam, leads the experiential revolution for AIA Vietnam. The fact that a CFO has taken this role is a story in itself.
Thuy Tran, marketing manager for MasterCard Vietnam is unusually passionate about the credit card industry. Having been in the industry for a decade, she brings a lot of consumer insights to her role.
Tran has her eyes set on the future of Vietnam's development, with credit cards already playing a big role in the country's ecommerce.
Vietnam Digital Academy
Dacey Nicoletti, founder of Vietnam Digital Academy talks about digital marketing in Vietnam and the talent landscape
Coc Coc, a powerful and popular Russian-owned web browser and service that rivals Google in Vietnam. Localisation has been instrumental to Coc Coc's influence.
Vietnamese YouTube and online creator group, BB Tran
Vietnamese YouTube and online creator group, DAM TV
Vietnamese YouTube and online creator group, Fu Production
Fu Production
YouTuber and online creator, Ngoc Thao
Ngoc Thao on the road
YouTuber and online creator group, Ngoc Thao
Thuy Minh (left), a broadcast journalist/anchor and marketer turned independent creative, has just launched YouTube channel and talk show "3 Bitches in Town".
Darryl Villanueva, ex-agency creative and now founder of motorbike concept brand Bandit 9 and creative agency, The Lab.
Villanueva sheds light on how to make it as a creative in modern Vietnam
Tuan Le, founder of co-working space and community platform, WORK Saigon, and co-founder of The Lab.
Gingko, a Vietnamese 'slow-fashion' brand
Duc Nguyen, senior designer at Ginkgo shares insights on developing a 'slow-fashion' brand.
Ginkgo fashion
Ho Chi Minh City streets
The iconic Bitexco building (left) in Ho Chi Minh City, Vietnam
