Emerging trends affecting OOH in the marketing mix
Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist, the managing director for Asia Pacific at Talon Outdoor.
Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist, the managing director for Asia Pacific at Talon Outdoor.
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.