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IMG retires Mailman sports digital marketing brand
img mailman sports sports marketing By Robert Sawatzky

The Asian-based team will continue operations as the backbone of IMG’s global digital business, just as the NBA and other top sports billings return to China.

How Asia is redefining football fandom for the digital age: Report
china football mailman sports By Staff Reporters

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

A pivotal summer ahead for sports in Japan
japan mailman marketing sports By Tom Elsden

The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.

Eight China digital predictions for the Year of the Tiger
china digital forecast mailman By Mailman China

From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.

Endeavor China acquires Mailman Group
acquisition mailman By Staff Reporters

Mailman will become part of Endeavor's full-service agency 160over90, while Mailman subsidiary Seven League will be incorporated into IMG.

How is COVID-19 affecting sporting content and ad spend?
carat iprospect mailman sports sports marketing By Surekha Ragavan

In the world of sports content and marketing, it's clear who the winners and losers are.

Supportive actions and messages for China pay off for football clubs
china mailman sports sports marketing By Andrew Collins

During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.

Best spaces to work: Mailman Shanghai
mailman shanghai By Staff Reporters

The digital agency’s crib in Xuhui has a brand-new studio complete with a green screen.

Mailman wins La Liga, hires Asia VP, opens Singapore office
mailman By Jenny Chan 陳詠欣

Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.

Mailman takes US$15 million stake in European sports consultancy
acquisition mailman By Jenny Chan 陳詠欣

China-based agency claims its purchase of a European firm is a "first of its kind" deal.

US best at engaging with Chinese tourists; HK and Singapore, not so much
mailman tourism By Jenny Chan 陳詠欣

GLOBAL - Not all countries get it right with destination marketing to the Chinese. A Mailman report has found that many of the world's tourism boards fail to meet the demands of Chinese social-media users, and some even have fake engagement.

What we learned by pitching to Shanghai’s top agencies (It’s not pretty)
china mailman By Andrew Collins

Social-media management in China remains underappreciated and under-practiced, to the point where nine out of 10 agencies rely on Excel for planning and other critical tasks. Andrew Collins of Mailman explains the factors hindering improvement.

Advice for Western sports brands seeking a foothold in the China market
china mailman marketing sports By Andrew Collins

Mailman's Andrew Collins highlights key insights for sports brands with examples from those who are successfully making a name for themselves.

What agencies can learn from startups
advertising agencies mailman marketing By Andrew Collins

Nimble and innovative approaches to business are not just a fad, and not just for startups. They're the chief tool agencies have to avoid becoming redundant, writes Andrew Collins of Mailman.