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Ferrero acquires US cereal maker Kellogg for $3.1 billion

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The parent company behind Nutella is now expanding into the breakfast category and extending its footprint in North America with this acquisition.

No, Tony the Tiger and Dylan Mulvaney are not working together

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Some conservatives threatened to boycott the brand after its mascot was seen with the trans influencer at the Tony Awards on Sunday night. The brand says there’s no partnership.

Kellogg's gives new meaning to 'fusion' cuisine

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A new two-in-one breakfast product brings a couple closer together in this fun spot by Wunderman Thompson for Kellogg's Australia.

BMX champ Caroline Buchanan navigates breakfast obstacles

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Spots for Nutri-Grain by Wunderman Thompson feature Buchanan and fellow rider Rhys Kember racing around among brick-sized cereal pieces and a couple of giant bananas.

VML Singapore wins digital AOR for Pringles Asia-Pacific

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ASIA-PACIFIC - Kellogg's has appointed VML Singapore as digital agency of record for its crisps brand Pringles following a multi-agency pitch initiated in February.

Nutri-Grain leaves 'Iron Man' behind for 'Unstoppable' teens

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AUSTRALIA - Kellogg brand Nutri-Grain today ends its longstanding position as 'Iron Man food' with a rebranding that specifically targets "indifferent" teens, using branded content to focus on young people who show courage in the face of adversity.

Drew Murdoch follows Kellogg account from SapientNitro to Isobar

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SINGAPORE - Drew Murdoch has joined Isobar Asia-Pacific as regional programme director from his previous post as senior manager, programme management at SapientNitro in Sydney.

Isobar wins Kellogg's Asia-Pacific full service digital business

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ASIA-PACIFIC - Isobar, the digital arm of Aegis Media, has been appointed digital agency of record for Kellogg's in Asia-Pacific and South Africa.

Kellogg unveils plan to boost global marketing

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GLOBAL - Kellogg is shaking up its marketing processes as it investigates more consistent ways of working among its 400-strong global marketing force.

JWT Sydney takes regional leadership role for Kellogg business in Asia-Pacific

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SYDNEY - JWT Australasian CEO Noel Magnus has appointed Paul Spriggs (pictured) as the network's regional director to oversee the retained Kellogg business.

India moves to curb food advertising

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NEW DELHI - Advertising regulation is in the news again as India's Ministry of Health & Family begins instituting new regulations for food and beverage companies.