Melhuish is sharpening Aldi’s challenger edge by blending creative wit with brand clarity to drive growth in a hyper-competitive retail market.
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jenny melhuish
Asia-Pacific Power List 2025: Jenny Melhuish, Aldi
aldi
apac
asia
asia pacific
cmo
jenny melhuish
marketing
power list
Asia-Pacific Power List 2024: Jenny Melhuish, Aldi
aldi
apac
asia
asia pacific
cmo
jenny melhuish
marketing
power list
By
Staff Reporters
Despite navigating a completely new industry over the past 12 months, Melhuish has helped Aldi gain customers and sales to become Australia's top budget supermarket.