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great eastern

Singapore’s oldest insurer revamps logo and visual identity
great eastern rebrand rebranding exercises By Staff Reporters

The rebranding was led by Design Bridge and Partners.

Do you like your insurance ads short and cheeky, or long and weepy?
australia BMF great eastern Leo Burnett singapore By Ad Nut

Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.

Great Eastern’s CMO talks SG50 plans

great eastern By Byravee Iyer

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

Great Eastern comes up for review
great eastern By Byravee Iyer

SINGAPORE - Homegrown insurer Great Eastern is reviewing its roster of agencies, putting incumbents TBWA and Mindshare on alert.

Great Eastern promotes a healthy lifestyle to engage consumers

great eastern singapore By Racheal Lee

SINGAPORE - Relevance is key to consumer engagement. Great Eastern takes up the challenge and turns it into an opportunity to support its customers' health and lifestyle choices and capture their loyalty. It’s an initiative that runs deeper than just a “Life is Great” tagline.

Leo Burnett launches integrated campaign for Great Eastern
great eastern Leo Burnett singapore By Staff Reporters

SINGAPORE – Leo Burnett has launched an integrated campaign for insurance company Great Eastern, delivering the message that ‘each individual is unique and irreplaceable’.

UPDATE: AIA CMO Chris Wei resigns, Paul Groves his replacement
aia ceo cmo great eastern marketing By Campaign Asia-Pacific

SINGAPORE – Christopher Wei, EVP and group CMO of American International Assurance Company (AIA), is leaving the company to become group CEO of Great Eastern Holdings. Paul Groves will be Wei's replacement, effective 12 January 2011.

Great Eastern calls a creative pitch in Malaysia as JWT resigns account
creative great eastern hsbc malaysia pitch By Asiya Bakht

KUALA LUMPUR - Insurance brand Great Eastern is believed to have called a creative pitch for one of its products in Malaysia following its agency-of-record JWT's decision to resign the creative business.