Campaign Asia

Ad2One wins digital ad sales contract for businessinsider.com

HONG KONG - Business Insider magazine has contracted international digital ad sales provider Ad2One to lead sales efforts in Asia for its website, www.businessinsider.com.

Asia focus for new Engine global COO Jonathan Peachey

LONDON - The Engine Group has announced the appointment of Jonathan Peachey to the newly-created role of chief operating officer. He will work closely with the global communications group's other top brass to build its presence in Asia in particular.

MPG and Media Contacts win Norton's regional media

ASIA-PACIFIC - Data security, systems and storage provider Symantec has extended its relationship with Havas agencies MPG and Media Contacts, signing them on to the regional media account for its Norton consumer brand.

Jonathan Wong joins Al Jazeera as head of distribution in Asia

KUALA LUMPUR - Johnathan Wong, former director of channel distribution for Celestial Pictures, has signed on with Al Jazeera, as its new head of distribution for Asia.

Cedar Publishing sets up in Shanghai, launches Tesco mag

SHANGHAI - UK agency Cedar Communications has set up a partnership with a local Chinese firm, and will this week launch a lifestyle magazine for retailer Tesco.

Batey and Qatar Airways unveil worldwide campaign

PARIS - Qatar Airways has launched a new television advertising campaign, highlighting its growing range of destinations and award-winning cabin crew. Developed by Batey, the spots are directed by cinematographer Michael Buckley.

Omnicom and BBDO named world's most effective

CANNES - BBDO Worldwide has been named the world's most effective network, after the inaugural Effie Effectiveness Index was unveiled today. BBDO's parent Omnicom was found to be the most effective advertising holding company.

MediaWorks challenge enjoys record turnout

HO CHI MINH CITY - Campaign Asia-Pacific’s MediaWorks, with a real-time brief from client Shangri-La Hotels and Resorts, concluded in Ho Chi Minh City over the weekend, with a record number of delegates taking part.

Havas takes majority stake in Australian agency Host

SYDNEY - Havas Worldwide has agreed to take a 51 per cent stake in one of Australia's largest independent agencies, Host.

Air New Zealand shines in corporate reputation ranking

AUCKLAND - Air New Zealand's corporate reputation has improved among local consumers over the past year, with many noticing the airlines efforts in response to the two Christchurch earthquakes and the Pike River mine disaster.

Bloomberg BusinessWeek launches Asia edition

ASIA-PACIFIC - Bloomberg BusinessWeek will launch an Asia-focused edition of the news and current affairs magazine, with the first copies available in early 2012.

Profile: HSBC's Giles Morgan on connecting with consumers beyond banking

HSBC’s Giles Morgan explains the growing value of sporting sponsorships, and why the bank is targeting golf and rugby events in particular.

Mediabrands' Daniel Simon says the network's reputation is 'undeserved'

ASIA-PACIFIC - Daniel Simon, the newly-placed chief operating officer for Mediabrands in Asia, says he’s working to stop the turnover in leadership staff and return the group’s reputation to where it deserves to be.

Ogilvy PR forms strategic alliance to enter Mongolia market

ULAANBAATAR - Ogilvy PR has signed an exclusive strategic alliance with Mongolian firm Breakthrough PR, giving it unique access to a market it says is poised for dramatic growth in the near term.

Isobar acquires Japanese digital agency Filefix

TOKYO - Aegis Media Group has agreed to acquire full-service Japanese digital agency Filefix.

CumminsRoss startup wins Fonterra brands

MELBOURNE - Australian startup agency CumminsRoss has won the strategic and creative duties for Fonterra's beverages, dairy desserts and yoghurts business after a competitive pitch.

Ian Hogg becomes new Asia-Pacific CEO of FremantleMedia

SYDNEY - FremantleMedia has appointed Ian Hogg as its new Asia Pacific CEO. The former CEO of FremantleMedia Australia alone will continue to work from the group's Sydney office.

Asatsu-DK partners with co-creation community eYeka

TOKYO - Japanese agency Asatsu-DK (ADK) has signed an exclusive strategic partnership in Japan with consumer co-creation nertwork eYeka.

CASE STUDY: Dettol's unique word-of-mouth campaign in China

SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.

Euro RSCG Sydney promotes four to head creative leadership group

SYDNEY - Euro RSCG Sydney has restructured its creative department, naming four internal candidates as joint creative group heads.

Grey Group Singapore hires regional creative director

SINGAPORE - Grey Group Singapore has boosted its regional creative stocks, bringing industry veteran Steve Clay in to the fold as its new regional creative director.

Rémi Babinet and Daniel Morel to lead Spikes juries

ASIA-PACIFIC - Havas' Rémi Babinet and Wunderman's Daniel Morel have been announced as the first two jury presidents for this year’s Spikes Asia Advertising Festival.

Rihanna joins Nivea's largest-ever marketing effort

GLOBAL - German cosmetics giant Beiersdorf is realigning its well-known Nivea brand of products as part of its 100th anniversary. The skincare brand is set to spend over US$1.4 billion in getting the message out.

I&S BBDO Japan studies post-disaster preferences

JAPAN – New I&S BBDO Japan research, compiled in the wake of Japan’s earthquake disaster, has found how consumer preferences change during large-scale emergencies.

Adrian An heads home to DDB Group Korea

SEOUL – DDB has appointed Adrian An to head its creative teams in Korea as executive creative director.

Ken Chang to direct sales for Microsoft Advertising

ASIA-PACIFIC - Microsoft Advertising has looked to the wider group to fill its regional sales director role for the Southeast Asia region with the appointment of Ken Chang.

France bans Twitter and Facebook from national TV

FRANCE - France has banned local journalists from referring to specific social networking sites at the end of programming. The government says closing programmes with phrases such as 'follow us on Twitter', represent unfair endorsement of private profit-making entities.

National Geographic channel, Panasonic and Unesco join forces

GLOBAL — National Geographic channel has announced a new sponsorship deal with Panasonic. It will see a special programming block focused on United Nations Education, Cultural and Scientific Organisation world heritage sites across Asia, North America, South America, Europe and Australia.

LG clarifies digital arrangements following AOR claim

GLOBAL - LG has clarified its digital arrangements after one agency asserted that it had been chosen as the group's agency-of-record.

Iris creates social media content division Urgent Genius

GLOBAL – Iris has launched a new social media content division to produce fast and effective online content to topical issues and trends.

Jeff Benjamin, Mark Patterson to lead Spikes 2011 juries

ASIA-PACIFIC – Spikes Asia has announced Crispin Porter + Bogusky's Jeff Benjamin and GroupM's Mark Patterson as jury heads in the digital and media categories respectively.

Michael Knox to head creative at Grey Melbourne

MELBOURNE - Grey Group has announced a new executive creative director at its Melbourne office, with Michael Knox set to switch from fellow WPP agency Ogilvy Melbourne.

John Murray appointed Aegis Media's global digital leader

GLOBAL – Aegis Media has created a new senior global management role, appointing John Murray as president of its digital action group – a new initiative that aims to influence the media practice of all companies in the Aegis Group.

Chris Foster spells out his plans for Saatchis in Asia

ASIA-PACIFIC - Just one week into the job, newly appointed regional CEO for Saatchi & Saatchi Chris Foster talks to Campaign about his priorities for the agency and his focus on building leadership, creativity and, ultimately, growth.

Hyundai, eYeka tap consumers for global Veloster launch

GLOBAL - Hyundai is undertaking what will be the largest consumer co-creation project of its kind in the automotive sector for the launch of its Veloster coupé.

CEOs think marketers lack credibility : Fournaise

GLOBAL - 73 per cent of CEOs think marketers "lack business credibility" and are not the business growth generators they should be, according to damning research by the Fournaise Marketing Group.

Tourism Australia selects OMD for US$190m media account

SYDNEY - Tourism Australia has appointed OMD for its global media services account, covering media planning and buying, search marketing and optimisation, and social media marketing. It will take over from Carat from 1 July.

Creativeland hosts 24-hour online race for Audi in India

INDIA - Creativeland has helped to make Audi's win in the 24-hour Le Mans race doubly sweet, creating an online version of the event that attracted over 400,000 participants.

VIDEO: TBWA's Tom Carroll on Asia's creative potential

ASIA-PACIFIC - Tom Carroll, president and CEO of TBWA Worldwide, speaks exclusively with Campaign about the emerging markets of Asia, and China in particular, saying "ten years from now, you'll be writing the rules".

Four Yellow Pencils for Asia at the D&AD Awards

GLOBAL - Australia, Japan and Singapore were the big Asia-based winners at last night’s D&AD Awards in New York.

BMW Asia appoints Sethipong Anutarsoti as corporate affairs director

ASIA-PACIFIC - Sethipong Anutarasoti has been appointed as corporate affairs director for BMW Group Asia, effective from 1 July. He will be based at the group's regional headquarters in Singapore.

Chris Foster returns as regional head of Saatchi & Saatchi

SINGAPORE - Chris Foster, former Saatchi & Saatchi CEO for Japan, Korea and Hong Kong, is returning to the region after a stint in the US.

Weber Shandwick hires SVP of healthcare in Japan

TOKYO - Public relations network Weber Shandwick is expanding its coverage of the Japanese healthcare sector, and has appointed Kazuhiro Hoshi as senior vice-president of the division.

Aegis Media Pacific appoints Luke Littlefield as CEO

Aegis Media has promoted Luke Littlefield to be CEO of Aegis Media Pacific. He'll lead the 950 staff working across the group's Australia and New Zealand offices.

Omnicom's John Wren reflects on the network, the industry, and Asia

SPIKES ASIA – In a wide-ranging live interview with Campaign Asia-Pacific’s Atifa Silk, global CEO of the Omnicom Group John Wren offers his thoughts on the network’s outlook, its position in the ongoing battle for creative talent, and the importance of Asia in a faltering world economy.

The keys to creative success in Korea: Cheil's Alex Kwon

SINGAPORE - Alex Kwon, creative director of Cheil Worldwide Korea, says agencies working in Korea have to understand the key facets of local lifestyles and adapt their campaigns accordingly.

3647 entries from 17 countries: Spikes confirms record participation

SINGAPORE - Organisers have confirmed a record number of entries for this year's Spikes Asia festival, which kicks off on Sunday 19 September.

GM media review gets underway in Asia

DETROIT - General Motors' global US$3 billion media pitch won't include the business for China and India, but there's still plenty of prizes in Asia.

FD Asia Pacific rebrands as part of FTI Consulting

ASIA-PACIFIC - Strategic communications provider Financial Dynamics Asia-Pacific has rebranded in line with its parent company FTI Consulting.

JWT and MediaCom land $200m global US tourism account

NEW YORK CITY - JWT New York is to lead a global marketing campaign for the US after winning a pitch against two undisclosed agencies.

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.

BBH China parts ways with LG

SHANGHAI: BBH China has officially parted ways with LG Electronics, having handled global campaigns for the Korean multinational since winning a pitch in 2007.

INSIGHT: Keeping up has never been more dangerous

A growing tendency to focus on short-term trends and tactical goals risks weakening brand equity. Paul Howell examines the pitfalls for marketers.

Self-regulation offers best balance in a 'new media world': Omnicom Group's Tim Love

SINGAPORE - Tim Love, CEO of Omnicom Group Asia-Pacific, India, Middle East and Africa, says there are concerns that overregulation of media industries around the world could prove counter-productive.

Advertisers shift away from commissions: WFA

BRUSSELS - The latest research from the World Federation of Advertisers (WFA) has found that media agency remuneration strategies are changing, with most contracts moving away from commission payments. Brands are also increasingly opting for region-wide media agency appointments, rather than single-market pitches.

Acquisition puts heads of Smart in the McCann Australia driving seat

SYDNEY - McCann Worldgroup Australia has confirmed its acquisition of local independent agency Smart. But it is the incoming agency leaders who will take on the key roles of the merged entity, now rebranded as McCann Erickson Australia.

Yahoo's Ken Mandel joins Buddy Media as MD of its new Asia-Pacific HQ

ASIA-PACIFIC - Social network marketing software provider Buddy Media is set to open an Asia-Pacific headquarters in Singapore, bringing in Ken Mandel as its managing director.

Calvin Soh set to depart from Publicis

ASIA-PACIFIC - Calvin Soh, vice-chairman and chief creative officer for Publicis across Asia-Pacific, is understood to be leaving the agency and will be announcing his departure within the next month.

GroupM forecasts 15.2 per cent ad-spend growth in China

SHANGHAI - Measured media advertising spend in China is expected to grow to US$54.2 billion this year, according to a new forecast by GroupM China.

Spikes Asia 2011: Now available on an iPad near you

SINGAPORE - It doesn’t matter where you are early next week. All the news, views, and pictures from Spikes Asia 2011 will be available via the festival’s new application for the iPad and iPhone.

TBWA to get the Spikes Asia 2011 party started

SINGAPORE - This year's Spikes Asia festival of creativity will feature a number of strong networking opportunities, including the opening night reception sponsored by TBWA.

Maxus confirms L’Oréal Malaysia win

KUALA LUMPUR - Maxus has confirmed its win of the L’Oréal account in Malaysia.

Ogilvy builds up its regional management team

ASIA-PACIFIC – Ogilvy and Mather has unveiled several big changes at the top of its organisational chart in Asia-Pacific, including two new positions on its executive council for the region.

Ex-Saatchis APAC CEO Ian Rowden joins Virgin

LONDON - Former Saatchi & Saatchi CEO in Asia-Pacific Ian Rowden has resurfaced in the top global marketing role for the Virgin Group.

Bill McQueen takes on events role with Uniplan

HONG KONG - Long-serving television producer and creative director Bill McQueen has taken on a key creative role with Uniplan in Hong Kong.

Cathay Pacific makes the right call: PR industry

HONG KONG - Cathay Pacific's decision to delay the second phase of its global campaign, in light of a series of lewd photographs of airline employees, was an effective and prudent one, PR leaders in Asia say.

Andy Fackrell joins DDB New Zealand as ECD

AUCKLAND - New Zealander Andy Fackrell will be returning to his homeland in 2012, to take up a year-long contract as executive creative director for DDB New Zealand.

Former Clemenger BBDO creatives launch Nation in Adelaide

ADELAIDE - Former co-creative directors for BBDO Clemenger Adelaide Geoff Robertson and Greg Knagge have opened a new boutique agency in the South Australian capital.

Uniqlo cashing in on Kei Nishikori's Australian Open success

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.

Regional ECD John "JJ" Jakubowski departs from OgilvyOne

ASIA-PACIFIC - OgilvyOne and its regional executive creative director John Jakubowski have parted ways, with the high-profile recruit having served less than a year with the digital network.

Tourism Fiji in search of an advertising partner

NADI - Fiji's national tourism body has launched a pitch among multinational advertising agencies, hoping to find a single creative network for a new global brand push.

McCann launches MRM in Australia

MELBOURNE - McCann has brought its technology-driven marketing services arm MRM to Australia.

Iris hires Dan Pankraz as joint regional planning director

SYDNEY -

Ogilvy creates cross-discipline social media practice

HONG KONG - Ogilvy & Mather has announced the launch of "Social@Ogilvy", a new worldwide practice connecting the agency's social-media experts.

Tesco expands its virtual stores to bus stops

SEOUL - Tesco Homeplus is expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul.

Fleishman-Hillard Singapore hires new social media lead

SINGAPORE - Former social media manager at Omnicom Media Group Jessica Sukhita has joined PR network Fleishman-Hillard as the new social media lead for its Singapore operations.

Integer opens in Mumbai

MUMBAI - Promotional and shopper marketing agency the Integer Group has opened an office in Mumbai, in partnership with TBWA.

TBWA to help NRMA build a car from "extras" only

SYDNEY - Whybin\TBWA\Tequila, alongside Mediacom, has launched a new campaign for NRMA Insurance under its "Experience the difference" brand positioning. This one highlights the many vehicular "extras" that other insurers don't cover.

CAMPAIGN TV: Marriott International's socially-focused media strategy

ASIA-PACIFIC - Craig Smith, chief operating officer across Asia-Pacific for Marriott International, says the hotel group puts a lot of resources into ensuring its campaigns are targeted and effective.

CAMPAIGN TV: Ogilvy's digital head on technology changes in 2012

ASIA-PACIFIC - In the first of a four-part series exploring Asia's media industry at the close of 2011, Barney Loehnis, head of digital for Ogilvy & Mather in Asia-Pacific, says the year has been one of important, but largely invisible technological change.

Mulberry acquires Singapore's Red Dawn Communications

SINGAPORE - International PR firm Mulberry Marketing Communications has made a full acquisition of Singapore agency Red Dawn Communications.

India's Ministry of Tourism returns to Ogilvy Delhi

DELHI - Ogilvy Delhi has been awarded the India Ministry of Tourism creative account, following a multi-agency pitch.

Australian market set for modest media spend growth in 2012: Starcom research

SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media Futures survey. But media agency executives put the likely growth rate at just 1.7 per cent.

Garuda takes to Australian airwaves

SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.

Chris Chiu takes a step back from Leo Burnett Singapore

SINGAPORE - Chris Chiu, group executive creative director with Leo Burnett Singapore, is set to depart the full time role in favour of founding a new creative consultancy. But he will continue to support the agency on selected accounts and projects over the next year.

M&C Saatchi wins US$107 million Commonwealth Bank account

SYDNEY - M&C Saatchi has been named lead advertising agency for Australia's Commonwealth Bank, one of the world's 50 biggest financial institutions.

Garuda takes to Australian airwaves

SYDNEY - Garuda Indonesia is set to launch its first integrated campaign in Australia, combining print, outdoor and prime time TV spots to highlight its new and improved reputation.

Measuring communication: Your opinion wanted

HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.

Measuring communication: Your opinion wanted

HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.

UK-Japan digital agency launches social media service

LONDON - Fit Digital, a bilingual Japanese-English digital agency based in the UK, has launched a Japanese-language social media marketing service for western brands looking to make an impact in Japan.

Lowe teams with UN Human Rights commission to celebrate "humanity's birthday"

GLOBAL - Lowe and Partners has joined forces with the United Nations, and digital agency Fantasy Interactive, to create a unique social-media driven celebration for international human rights day on December 10.

HBO gets to work on first Asia-made feature

BATAM - HBO Asia has begun shooting for its first-ever Asia-made feature film, linking up with Singapore-based Infinite Studios and new soundstage facilities in Batam, Indonesia, for the action-horror movie 'Dead Mine'.

Amanda McGregor steps up to new role at BBC Worldwide Australia and New Zealand

SYDNEY - Amanda McGregor, currently director of marketing for BBC Worldwide Australia, has been promoted to the new role of director of brands, consumers, and new ventures for BBC Worldwide in both Australia and New Zealand.

Dentsu reveals Japan's "hit products" of 2011, smartphones remain on top

TOKYO - Dentsu has unveiled its annual look at trends and the products making people talk across the Japan market, with smartphones once again leading conversations throughout the market.

Turner reorganises its Asian business and leadership

ASIA-PACIFIC - Turner Broadcasting System (TBS) is restructuring its Asian businesses in order to better reflect the diversity of markets across the region.

Five networks make Campaign's Agency of the Year shortlist

ASIA-PACIFIC - Campaign Asia-Pacific has released the shortlist for its Agency of the Year awards, with five advertising and six media agency networks making the cut.

OMD International appoints director of platform strategy

SINGAPORE - OMD International, the arm that manages the media agency's multinational client accounts, has appointed Jonathan Mackenzie as director of platform strategy.

Creativeland Asia appoints Harshad Lad and Neville Shah

MUMBAI - Creativeland Asia has boosted its ranks in India with two senior appointments. Harshad Lad will head creative operations for the independent agency, while Neville Shah has been brought on board as creative director.

Bupa's tear-jerker explores reunions with "our healthier selves"

MELBOURNE - Clemenger BBDO has launched an emotive campaign to launch the new branding for insurance and healthcare group Bupa.

Qantas shortlists three media agencies, and four creative shops

SYDNEY - Qantas has shortlisted seven agencies in concurrent reviews of its creative and media accounts, leaving incumbents M&C Saatchi and Ogilvy Australia out of the running for the key prizes.

Ogilvy & Mather wins global Philips business

GLOBAL - Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account.

Former Miss India helps promote her current employer British Airways

MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli is also providing the face for the airline in key cities in India.

Melbourne hotel group turns guests in to art theives

MELBOURNE - Art Series Hotels, which has three boutique properties in Melbourne, is challenging its guests to steal a US$15,000 piece of art from its walls.

Air New Zealand challenges public to solve mascot murder

GLOBAL - Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.

CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa

GLOBAL - Business news broadcaster CNBC has merged its Asia-Pacific and Europe, Middle East and Africa operations to form a single entity, CNBC International.

Mediabrands signs Yean Cheong as head of digital, Asia

ASIA-PACIFIC - Singaporean Yean Cheong is returning to her home country to take up the key regional digital role for Mediabrands.

GfK appoints several executives around Asia-Pacific

ASIA-PACIFIC - Market research provider GfK has promoted Frans Janssen to the role fo executive managing director for the Asia-Pacific region. His appointment is one of three key promotions for the start of the year, each in line with the company's new "Own the future" global corporate strategy.

Emerging markets "in love" with social media: Forrester Research

ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are in China and India.

Microsoft to build Asian internet centre in Beijing

BEIJING - Microsoft Corporation plans to rapidly increase its research and development investment in Asia, mostly via a planned research hub in Beijing.

Brendon Smale joins BBH as Asia-Pacific creative director

SINGAPORE - BBH has hired Brendan Smale, formerly of boutique Tokyo agency Syn Create, as its integrated creative director.

Matt Seddon to join as CEO of Saatchis in India

NEW DELHI - Matt Seddon, most recently chief executive officer of Ace Saatchi & Saatchi Manila, will join Saatchi and Saatchi India as CEO.

Syfy channel in search of Asia's young filmmaking talent

SINGAPORE - Regional entertainment television channel, Syfy, is calling on young and emerging filmmakers with its end-of-year short film competition 'Syfy Shorts'.

Procter & Gamble launches own corporate branding in Australia, NZ

SYDNEY - Procter & Gamble plans to introduce its own branding to a range of products in Australia and New Zealand.

CASE STUDY: Building an Australia-wide hardware brand in six months

SYDNEY - Back in 2008, Australian retail giant Woolworths identified an opportunity to enter the massive home improvement retail market. Three years later, its new brand 'Masters' is up and running.

Con Frantzeskos joins Ogilvy Asia-Pacific in Singapore

SINGAPORE - Ogilvy & Mather Asia-Pacific has a new digital engagement director, with Constantine (Con) Frantzeskos joining the team in Singapore, from DDB Melbourne.

CPA Australia launches in Indonesia, with Hong Kong agency

JAKARTA - CPA Australia, a global professional body for accounting and other business leaders, is set to enter the Indonesian market, with help from M&C Saatchi Hong Kong.

Microsoft, AOL, and Yahoo form alliance as the display market shifts again

UNITED STATES - Microsoft, Yahoo, and America Online (AOL) have formed a strategic alliance in the premium display ad market in the US, facing off against the growing power of both Google and Facebook. Analysts say the model could also take hold in Asia.

Hawai'i Tourism Authority selects key Asia-Pacific marketing partners

ASIA-PACIFIC - The Hawai‘i Tourism Authority has retained two of its three key marketing partners in this region, as air-traffic from Asia to the US' "Aloha state" looks set to increase significantly. But change is afoot in the vital Japan market.

Rob Atkinson to lead Adshel in Australia and New Zealand

SYDNEY - Rob Atkinson, the chief operating officer of Clear Channel UK, has been appointed interim chief executive of Clear Channel's Adshel joint venture in Australia and New Zealand.

Kia and Innocean demand respect in new TV campaign

SYDNEY - Innocean Australia's latest TVC effort for Kia

Hyundai and Innocean 'make an impression' on Western Australian outback

AUSTRALIA - Hyundai Motors Australia has launched its i40 Touring model, with a dramatic and visual campaign that looks to highlight the group's design credentials.

Spinach real estate campaign urges gamers to defend their home

MELBOURNE - Creative agency Spinach has added a digital gaming element to its new campaign for First National real estate, creating the 'Real estate rumble' game for iPhone users.

Ruder Finn eyes organic expansion in India and beyond

ASIA-PACIFIC - Fresh from officially opening its first office in India last week, Ruder Finn Asia Pacific chairman Jean says further expansion – both there and across the Asian region — is on the cards for the independent PR network.

Digital Media Awards shortlists announced

ASIA-PACIFIC - 134 entries have been shortlisted for this year's Digital Media Awards Asia. The winners will be announced on 9 November.

Marketers still struggling with social media: Weber Shandwick study

GLOBAL - Brands are still failing to build distinctive social identities, a new study by Weber Shandwick and Forbes Insights has found.

Nielsen reveals China's world-leading love of coupons

GREATER CHINA - Hong Kong and Mainland Chinese shoppers are among the world's biggest users of coupons and discount deals, a new global research report has found.

Simon Ruparelia joins GolinHarris as digital head

ASIA-PACIFIC - GolinHarris has signed former Unilever marketer Simon Ruparelia to lead its digital offering across the Asia-Pacific region.

Mediahub launches live content market for emerging markets

BANGKOK - Mediahub Access, an online marketplace that aims to bring media owners from emerging markets together with content producers from around the world, will hold its first live marketplace in Thailand next year.

Ruder Finn partners with Japan's Kyodo PR

TOKYO - Ruder Finn has formed a partnership with Japan's largest independent PR consultancy, Kyodo PR.

Philips picks Carat and MPG for global media account

GLOBAL - Philips has split its estimated US$100 million worth of media duties between incumbent agency Carat and newcomer MPG.

Hyundai and Microsoft Advertising consider the ways celebrities think

GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.

TV connections still growing: CASBAA

ASIA-PACIFIC - The region now hosts more than 420 million multichannel TV connections, according to the latest market research from CASBAA.

Iris Singapore expands creative team by six

SINGAPORE - Independent agency Iris has signed on six new staff for its creative ranks, all joining this month and reporting to creative director Subha Naidu.

UPDATED: Stephen Mangham and Gary Caulfield depart; David Mayo moves to Jakarta in shakeup at Ogilvy Indonesia

JAKARTA - Stephen Mangham has resigned his position with Ogilvy & Mather (O&M) Indonesia, just over one month in to his new role there. Executive creative adviser Gary Caulfield will also depart, with newly-appointed President of O&M ASEAN (Southeast Asia) David Mayo relocating to Jakarta to help fill the void.