Sukhita has also worked with GroupM, serving its HP account and becoming one of the pioneer members of the agency's social media team in Singapore.
In her new role, Sukhita will work closely with John Chin, Fleishman-Hillard's vice president of digital strategy and integration in Southeast Asia. The agency has asked her to help "propel the firm's digital offering to the next level".
"Jessica allows us to expand our integrated and strategic consulting across paid, earned, shared and owned media, and give clients a real edge as they compete for mindshare and market share," Tarun Deo, managing director of Fleishman-Hillard Southeast Asia and India, said. "She will play a key role in helping us deliver the greatest added value to our clients."
Sukhita says she is looking forward to working in a whole new type of agency. "All agencies will take a different approach to social media strategies, depending on whether they are from the creative, advertising or PR side," she told Campaign. "I switched from a media agency to a PR agency to have the chance to focus more on leading and developing brand narratives across social media channels holistically, telling compelling brand stories."
