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Salt buries true flavours, TBWA builds evidence in new Health Promotion Board work

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As Singaporeans consume nearly double the recommended daily salt intake, TBWA makes the invisible threat impossible to ignore.

Superloop’s latest ad turns super fast internet into a worthy brag

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A slightly absurd, very noisy film about fast internet speed. Ad Nut wonders if the internet could ever be slow, and whether humans would survive the horror.

Electrolux brings out the 'wash life balance' in new ad

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Because laundry time saved, is canoe time earned.

Popeyes Singapore spices things up in first ever dating show

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The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.

Singlife ad wants viewers to embrace 'can-do' spirit in achieving financial freedom

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Singlife's latest film is clearly the stuff of dreams for most people. Ad Nut prefers to keep its feet firmly on woodland ground.

L’Oreal Paris makes a bright red mess in Paris

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Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.

Samsung Galaxy is 'shor' to cut through the noise

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Noise might be everywhere, but Samsung Galaxy may have just the solution to cut it all out.

A new tourism campaign tells influencers to... uninfluence

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But AdNut wonders if Esperance Tourism really wants you to uninfluence or influence by uninfluencing?

Singtel, you owe Frank Capra an apology

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The brand's Christmas film is an unholy mess with a WTF ending, and a sudden snowfall can't fix it.