Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.
True
danielle jin
Asia-Pacific Power List 2025: Danielle Jin, Visa
apac
asia
asia pacific
cmo
danielle jin
marketing
power list
visa
Asia-Pacific Power List 2024: Danielle Jin, Visa
apac
asia
asia pacific
cmo
danielle jin
marketing
power list
visa
Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
artificial intelligence
danielle jin
financial services
gen ai
marketing
visa
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
Asia-Pacific Power List 2023: Danielle Jin, Visa
apac
asia
asia pacific
cmo
danielle jin
marketing
power list
visa
Danielle Jin has spearheaded award-winning campaigns that have driven brand awareness, behaviour change, and contactless penetration across APAC. Jin's focus on diversity and equality has won her recognition as a leader in the industry.
Asia-Pacific Power List 2022: Danielle Jin, Visa
cmo
danielle jin
power list
visa
A published writer and a veteran marketer, Jin has the skills of merging creativity with data. And this has swiftly salvaged Visa’s woes during the pandemic.
Marketing in Asia is a balancing act: Visa's Danielle Jin
brand
danielle jin
finance
marketing
visa
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
Asia-Pacific Power List 2021: Danielle Jin, Visa
apac
asia
asia pacific
cmo
danielle jin
marketing
power list
visa
Visa’s multi-tasking marketing SVP adapts strategies to local conditions while keeping pace with technology in challenging times.
Visa names new APAC head of marketing
cmo
danielle jin
visa
Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.
Women to Watch 2020: Danielle Jin, Visa
advertising
apac
asia
asia pacific
danielle jin
marketing
visa
women to watch
Because of Jin’s keen eye for merging creativity with data, Visa’s woes during the pandemic have been swiftly salvaged.
Gatorade’s brand new look and spirit in China, launch campaign by DDB China Group
danielle jin
michael jordan
DDB China Group has helped Gatorade embark on a brand new look in China. The campaign that started end May 2013 comprised a new logo, new pack, new ambassador and a new communication approach to appeal to the Chinese youth