Rising to the consumer challenge
CHINA INNOVATION 2015: This is Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing, advertising and customer relations industry.
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CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.
Advanced Ad-onomics: Contain your excitement as content is not child's play
In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.
Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges
Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy marketers to turn economic worries into opportunity.
For The Economist, print is here to stay
Despite launching new formats, the storied title’s CEO Chris Stibbs insists that the publication “doesn’t sell a single [print] copy” that doesn’t make money.
Online video: Heat is on for audiences in China
As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
Sincerity, video, GIFs: Effective content marketing in China
SHANGHAI – From blockbuster movies down to emoticons, everything digital is content and all content is marketing, so marketers need to place it at the heart of their strategy—and not try to fake it, speakers told delegates at Campaign's Content Marketing conference in Shanghai yesterday.
'It's a problem, but we can fix it': marketers vow to defeat ad fraud
MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.