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apparel

Under Armour appoints OMD as media AOR in APAC
apparel media aor OMD pitch under armour By Nikita Mishra

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

SINGAPORE: Nielsen market analysis
apparel ecommerce fmcg By Nielsen

Food and clothing brands could face tough times ahead in Singapore. Shrinking household size has knock on effects for several brand sectors.

Comfort taps into 'selfie' photo trend to sell fabric softener in China
apparel unilever By Jenny Chan 陳詠欣

BEIJING - Unilever fabric softener brand Comfort has cooperated with 'Face Gossip', a mobile app, to create a new game that automatically 'calculates' the brightness level of clothes worn in full-length self-portraits.

INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand
apparel brand communications marketing By Jolene Otremba

Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR
apparel singapore By Staff Reporters

GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to launch in a number of Asian markets over the coming two years.

MetersBonwe moves US$29 million media account from MediaCom to UM
apparel china media shanghai UM By Benjamin Li

SHANGHAI - UM China reports that it has acquired the media buying, planning and digital-media account of Shenzhen-listed Chinese casualwear brand MetersBonwe from incumbent media agency MediaCom, which has worked on the account for one and half years.

Bates141 Shanghai scores 361 Degrees’ BTL, retail and sports marketing business
advertising apparel china shanghai sports By Benjamin Li

SHANGHAI - Bates141 Shanghai has taken home the Hong Kong–listed Chinese sports apparel brand 361 Degrees' BTL, retail and sports marketing account. It is the agency's first sports client in China.

Singapore first in H&M's Southeast Asia entry strategy
apparel singapore southeast asia By Campaign Asia-Pacific

SINGAPORE - H&M (Hennes & Mauritz AB) is taking its first step into Southeast Asia with a major store planned in central shopping district of Orchard Road, opening Autumn 2011.

Nike releases Liu Xiang interactive comic book
apparel campaign china digital nike retail shanghai sports By Jane Leung

Nike Sportswear, along with creative agency Wieden + Kennedy (W+K) Shanghai, has created a Liu Xiang Interactive Comic Book online, which they say will show a different side to the Chinese athlete.

Levi's launches online fitting service for women
apparel campaign digital fashion By Jane Leung

The ‘Digital fitting experience’ programme is the latest addition to the global launch of Levi’s Curve ID for women.

Nike ‘bleeds blue’ in India for the start of cricket season
akqa apparel campaign cricket digital india nike shanghai sports By Jane Leung

Nike is showing its support for the coming world cricket event in India with a ‘Bleed blue’ digital campaign by AKQA Shanghai.

Spikes Asia names Uniqlo Advertiser of the Year 2010
advertising apparel awards cannes lion fashion spikes spikes asia Uniqlo By Marie Green

ASIA-PACIFIC - Japanese retail chain Uniqlo has been named Spikes Asia Advertiser of the Year 2010.

Li-Ning inks industry-defining partnership with NBA's Evan Turner
apparel chinese brands nba sponsorship sports By Jin Bo

GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, the 2010 number two overall draft pick of the NBA’s Philadelphia 76ers.

Levi's debuts Denizen brand in Shanghai
apparel asia china hong kong india korea levis shanghai singapore By Jane Leung

REGIONAL – Levi’s has unveiled its widely anticipated new made-for-Asia brand Denizen in Shanghai yesterday, its first-ever product launched outside of the US.

Adidas sets up store at Taobao Mall in China
adidas alibaba apparel digital online retail shopping sports taobao By Jane Leung

HANGZHOU - Taobao has signed a new deal with Adidas to open the first online flagship store in B2C e-commerce platform Taobao Mall.

Mohan Clothing India picks Vizeum as media AOR for Blackberrys
apparel india media By Jane Leung

NEW DELHI – Leading Indian apparel brand Blackberrys under Mohan Clothing Company has appointed Aegis Media Group’s Vizeum as its media agency-of-record.

Billabong asks people why they love surfing in an online competition
apparel campaign digital retail By Jane Leung

Sports apparel brand Billabong is serving up a global online competition titled ‘I surf because’, asking people to share what the sport means to them.

Li Ning rebrands to 'Make the change' with new logo design
anta apparel china design fashion retail sports By Jane Leung

BEIJING – Chinese sports apparel brand Li Ning has redesigned its logo and launched a new tagline ‘Make the change’ as part of a bigger brand revitalisation plan for the coming three years.