The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
True
tag
Tag launches new branding with a promise to ‘make it land’
rebranding
rebranding exercises
tag
The future engine: Embracing the opportunities and challenges ahead with an agile content engine framework
tag
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
From omnichannel to omni experience: Crafting next-gen consumer experiences
tag
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
Reaching out to China’s lower-tier cities
tag
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
Tag is back, as Williams Lea Tag splits up brands
tag
'Williams Lea' and 'Tag' will now operate as standalone brands under WLT Group, with the latter focused on marketing production for brands and agencies, led by David Kassler.
Why TAG certification isn’t enough in the fight against ad fraud
ad fraud
tag
trafficguard"
Standardisation provides guidance, but brands still need to stay on high alert and keep their protections fortified.
Six exchanges sign commitment to transparency, fairness
programmatic
pubmatic
tag
A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.
