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Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?

brand health check deliveroo food delivery hong kong keeta meituan

BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?

DoorDash makes bid to buy Deliveroo

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The takeover talks come as consolidation within the food delivery service space gathers momentum.

Deliveroo to exit Hong Kong, sells assets to rival Foodpanda

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The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.

Deliveroo simplifies dinner, one dollar at a time

ad nut deliveroo vccp

Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.

Deliveroo launches new ad platform in Hong Kong

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Advertisers will now be able to invest in Deliveroo's owned and operated media through their trade marketing budgets.

Deliveroo ad platform boosts revenues in UK

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ITVX and Sky Glass ran campaigns on Deliveroo Media and Ecommerce.

Deliveroo pitches food for all occasions, weird mascots included

deliveroo singapore vccp

VCCP Singapore's first campaign since winning the account, covers a lot of bases.

Ogilvy's PR creative lead takes global role at Deliveroo

deliveroo ogilvy

Deliveroo has appointed Ben Bailey as global director of consumer communications.

Deliveroo calls on Pablo for UK and global ad account

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Chime360 previously worked on the global business.

Deliveroo makes videos for 300+ HK restaurants

deliveroo hong kong

A social-media campaign spotlighting local eateries employed some clever tech to churn out more than 300 videos in just a few weeks.

Satisfy your virtual hunger with a virtual food delivery on Animal Crossing

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Enjoy virtual snacks brought to you by a virtual fleet of Deliveroo riders.

Deliveroo calls global creative pitch

deliveroo pitch uber

Food-delivery platform has previously worked with Wieden & Kennedy and Red Brick Road.

Deliveroo to build 'Great Wall' using takeaway boxes

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According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.

Delivering ROI, local insights…and meals: Foodpanda's growth recipe

apac deliveroo delivery foodpanda marketing uber

Foodpanda marketing head Laura Kantor explains how speed and tight marketing strategy are essential to succeed in the highly competitive and rapidly growing food-delivery industry.

TripAdvisor aims to create one-stop shop with Deliveroo deal

deliveroo food delivery travel

The collaboration allows Deliveroo's restaurant partners featured under the travel booking site's restaurant listings to take orders directly from site visitors.