BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?
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deliveroo
Can HK food-delivery app Keeta's cash-burning blitz sustain its rapid growth?
brand health check
deliveroo
food delivery
hong kong
keeta
meituan
DoorDash makes bid to buy Deliveroo
deliveroo
doordash
By
Jyoti Rambhai
The takeover talks come as consolidation within the food delivery service space gathers momentum.
Deliveroo to exit Hong Kong, sells assets to rival Foodpanda
deliveroo
foodpanda
By
Staff Reporters
The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.
Deliveroo unveils revamped brand identity
brand refresh
deliveroo
rebranding exercises
By
Charlotte Rawlings
This is the first brand refresh for Deliveroo since 2016.
Deliveroo launches new ad platform in Hong Kong
adtech
deliveroo
retail media
By
Staff Reporters
Advertisers will now be able to invest in Deliveroo's owned and operated media through their trade marketing budgets.
Ogilvy's PR creative lead takes global role at Deliveroo
deliveroo
ogilvy
By
Arvind Hickman
Deliveroo has appointed Ben Bailey as global director of consumer communications.
Deliveroo calls global creative pitch
deliveroo
pitch
uber
By
Simon Gwynn
Food-delivery platform has previously worked with Wieden & Kennedy and Red Brick Road.
Deliveroo to build 'Great Wall' using takeaway boxes
deliveroo
uk
By
Kim Benjamin
According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.