As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
True
bollywood
How cinema advertising is reclaiming its place as a strategic channel for premium brands
barbenheimer
big screen advertising
bollywood
cinema
cinema advertising
editors choice
editors picks
thelongview
I only endorse what I believe in: Bollywood actor Sonam Kapoor
bollywood
branding
sustainability
From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.
Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
bollywood
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
Bollywood actors Sanjay Dutt and Arshad Warsi return to their infamous 'Munna Bhai' roles for Acko
bollywood
Leo Burnett
One of India's most beloved cinematic duos reunites in a series of ad films by Leo Burnett, Mumbai.
Creative Minds: Dentsu’s Anupama Ramaswamy is inspired by Bollywood
bollywood
creative minds
Dentsu
The national creative director at Dentsu Impact India on her love of Satyajit Ray, working under pressure, and being labelled ‘aggressive’ as a woman in creative.
Parle Agro dances with actor Saif Ali Khan in campaign for Appy Fizz
bollywood
MUMBAI - Parle Agro, a private food and beverage company in India, has launched a national marketing campaign for Appy Fizz, one of its brands, featuring the brand ambassador, Saif Ali Khan, hanging out with the drink in his dream.
Leo Burnett Mumbai taps Bollywood pair for Wella Kolestint
bollywood
Leo Burnett
MUMBAI - Leo Burnett Mumbai has launched a new TVC for Proctor & Gamble's hair colour brand Wella Kolestint starring Bollywood couple John Abraham and Bipasha Basu.
