As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
True
barbenheimer
How cinema advertising is reclaiming its place as a strategic channel for premium brands
barbenheimer
big screen advertising
bollywood
cinema
cinema advertising
editors choice
editors picks
thelongview
Where does 'Barbenheimer' leave cinema in future media plans?
barbenheimer
cinema
Media buyers think the movies' success could reignite advertisers' interest in the medium.