A round-up of work that avoided tired tropes and opted for thoughtful storytelling.
True
rimowa
Lunar New Year campaigns worth watching in 2026
chinese new year
coca cola
lululemon
lunar new year
rimowa
Rimowa welcomes the Year of the Horse with Peking Opera
rimowa
The brand marks the season with a Tangma-inspired film led by Greg Hsu and Peking Opera artist Geng Qiaoyun.
Rimowa selects Gut as global creative agency
creative aor
gut
rimowa
Luxury luggage manufacturer previously worked with Anomaly.
Rimowa rolls out crossover luggage collection with flying actor Michael Wong
rimowa
HONG KONG - Targeting affluent travelers, German premium luggage brand Rimowa has launched its first crossover collection with American-Chinese actor and aviator Michael Wong (王敏德).