After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.
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skims
Nike and Skims debut athleisure line with a star-studded campaign
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Why the NikeSkims brand partnership is one to watch in 2025
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nike
skims
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.